Vitality Member Zone

Vitality Health / Life

2+ million UK members
465,000 members actively tracking physical activity through the Vitality programme
Third-largest private medical insurer in the UK

Vitality rewards members for maintaining a healthy lifestyle by supporting reduced insurance premiums.
Healthier members require less long-term intervention and support.
This is enabled through integration with health tracking devices, regular screenings, and engagement via the Member Zone platform.
Rewards are delivered through reduced premiums, offers, and partner discounts (Amazon, Odeon, AMEX, Waitrose).

Mentored a junior developer through a major project, supporting their progression into a fully independent contributor.
Simplified complex technical concepts to accelerate understanding and confidence.
Used pair programming to support hands-on learning and practical skill development.
Supported progression from junior to fully contributing developer through structured guidance and feedback.

Developed web applications using C# .NET and ASP.NET MVC.
Implemented complex UI designs using modern JavaScript frameworks (React, Angular), translating detailed designs into responsive, interactive user interfaces.
Evolved a legacy platform into a modular Sitecore Helix architecture and upgraded to Sitecore 9, improving reuse, maintainability, and architectural separation.
Integrated health device tracking into modular components reused across dashboards and member-facing features.

Developed modular Sitecore Helix features to support partner integrations and member interaction.
Collaborated with partners (Amazon, Odeon, AMEX, Waitrose) to deliver reward-based health journeys, enabling members to earn and redeem benefits.
Worked with data and backend teams to integrate external data flows and present health tracking status through specialised Sitecore components.
Implemented complex business rules using C# and .NET services to ensure accurate provisioning of rewards, including discounts, cashback, and cinema tickets.

Developed a registration experience using Angular, incorporating health questionnaires and integration with health tracking devices to link member data with their accounts.
Built a task-driven onboarding component to guide users through registration and ongoing actions, improving visibility of outstanding steps and user progress.
Implemented the onboarding component as a Sitecore feature, interacting with a C# ASP.NET Web API microservice for business logic and workflow management.
Designed data persistence using PostgreSQL with Entity Framework to support reliable storage and retrieval of onboarding and task state.